Online Reputation Management IS NOT Online Reputation Marketing
Do One Without The Other & You Are Setting Yourself Up For Failure.
Many business owners make the mistake – or are misinformed – into thinking that reputation management is somehow the same, or inclusive of, reputation marketing. Make no mistake, they are two separate and distinct areas of operation. There may be some slight overlap between the two - like how it makes no sense to market a bad reputation - but they are in fact different. Because they are different they require a different set of skills and a different approach. That is why at Reputation Repair Pros we have three separate departments, each with experts in their given field. That way, you get the most value for your money. While the reputation management team is working on making your reputation bullet proof, the reputation marketing team is hard at work marketing and "monetizing" your reputation.
Management vs. Reputation
If we were to remove the phrase "online reputation" we are left with management and marketing. Looking at it this way helps you see the difference. It's like going to college to get a business degree. The college will offer you a business degree in "management" or a degree in "marketing." Two completely different schools and two completely different set of requirements. The same hold true for your online reputation.
In the broadest sense:
Management: concerns itself with the activities associated with running a company, such as controlling, leading, monitoring, organizing, and planning. The same is true for your online reputation.
Marketing: Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs.
Online Reputation Management vs. Online Reputation Marketing
Online Reputation Management would pertain to the systems and processes you would put into place to improve your reputation, monitoring your reputation to ensure your processes are effective, and organizing and executing plans to achieve your desired results. So just how important is it for you to actively manage your reputation? Here is just one reason as explained by Forbes:
Entrepreneurs should understand the importance of online reputation and how proper management can have a positive effect on their search engine placement. Proper management is key to improving your online reputation, as a well-managed online reputation helps draw potential clients to your website.
You see, this is why marketing and managing your reputation is so vastly different. When potential clients are shopping for your goods or services, there mind is already set on the purchase they want to make. So you do not need to convince them of buying your goods or services, you are already offering what they are actively shopping for. What you absolutely must convince them of is that they should do business with you and no one else. You must "prove" to them that doing business with you is the only logical choice.
And there simply is no better way to convince a prospective customer that you are the only logical choice than with a stellar online reputation. Here are just a few statistics to prove our point:
Online Reviews Are Essential To Your Survival
Online reviews are now crucial to a business's long-term well-being - with more than 90% of consumers now looking at online reviews before they buy from a company.
So what does that mean for you? In a nutshell, you could be losing 90% of your potential customers because a few people gave you bad reviews on Google, Yelp, or Facebook.
In fact, according to Forbes: "Expect Google to possibly banish your website in the future if you don't improve your reputation."
Online Reputation Marketing Is The Secret:
If you think Google is simply a search engine, listen up. Have you heard of My Business from Google? It’s how potential customers can find you quickly and easily just by looking up your business online. Your profile spans across several Google properties, including Google Maps, Google search and the Google+ social media platform. This profile is a source of instant, helpful information for your customers. It is also an instant builder of trust... but only when you properly market your reputation on the platform.
Bottom Line: Online Reputation Marketing is making sure your reputation shows up in Googles listings. Making sure it shows up in SEO results is marketing. Making sure you "claim your business" on all available channels and ensuring your stellar reputation is on those sites is marketing. And that is just the tip of the iceberg.
If you are ready to take your business and your reputation to the next level, we invite you to call us or you can easily sign up for the services you want right online. But don't wait. We only take a limited amount of clients in order to ensure the absolute best possible service and results.